Posts tagged Strategy
How enterprises are adopting Social Selling

The internet has empowered consumers to have more autonomy which has changed the buyer’s journey. Salespeople have become untrustworthy and obsolete, challenging marketers to find other ways to engage with their consumers and start conversations. That’s how Social Selling plays a big role in this new digital era where the consumer has the power of information and content and reputation acting directly in the decision making.

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