How enterprises are adopting Social Selling

The internet has empowered consumers to have more autonomy which has changed the buyer’s journey. Salespeople have become untrustworthy and obsolete, challenging marketers to find other ways to engage with their consumers and start conversations. That’s how Social Selling plays a big role in this new digital era where the consumer has the power of information and content and reputation acting directly in the decision making.

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Everything you should know about “buying followers”

When it comes to success on social media, you should be very careful with shortcuts. Buying followers have been the way thousands and thousands of users have found to become popular on social media and to show the so wanted impressive numbers. Trying to find a quick solution to create or improve your online presence can bring permanent damages to your brand. 

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Social Media Marketing VS Social Media Advertising

The very first step for a successful social media strategy is to understanding the fundamentals of social media marketing and advertising. Finding the best way to sell your product while also  entertaining and developing a strong online presence can be a challenging task without having the fundamentals to back up your actions.

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Reasons why you should invest in social media

Social Media will guarantee your business to thrive, even if your brick-and-mortar business doesn't exist anymore. Your brand will be seen as an expert in your field, a credible source of information that will lead the market, becoming a social media influencer. Along the way your brand will be exposed to thousands of people, extending exponentially the reach of your brand and igniting brand recognition in everybody's mind. A strong online presence is all you need to communicate your ideas and impact the market with your services

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